Potential travelers to the Golden State want to be Californian, if only for a week or weekend, and they're turning to California Tourism's redesigned Web site, www.visitcalifornia.com, to learn how to do just that.
The California Travel and Tourism Commission (CTTC), the state's official organization for promoting, marketing and increasing travel and tourism to the state, recently launched an improved and redesigned central Web site, based on recent findings from focus groups that visitors to the Golden State want to be "honorary Californians" and experience fully the state's easygoing culture and lifestyle like a local resident.
"It's not enough to just have an online presence, especially in the competitive world of tourism," says CTTC President and Chief Executive Officer Caroline Beteta. "Visitors need to fall in love with our destination for the first time or all over again, and that means providing not only 'must sees' about well-known state landmarks and 
attractions, but highlighting 'inside scoops' about where to go and what to do – all in a visually appealing, fun format that stays true to California's unique brand."
From where to sip a drink at a casual Los Angeles hideaway, to enjoying the good life at a posh Napa Valley spa, to catching some rays on a warm San Diego beach, CTTC has captured the local hotspots and hidden state treasures. For those who like a pre-planned itinerary, the site offers a new menu of "Trip Ideas," complete with Google maps and an easy to follow navigation system.
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